Welcome to Inbox, our weekly round up of whisky news and PR material that has found its way in to our WFE email. Inbox features items from around the world of whisky and is published by us each Friday. Here is this week’s whisky news…
Buffalo Trace
The Kentucky distillery of Buffalo Trace has announced a new blended whiskey, called Traveller Whiskey, which is in collaboration with 8x Grammy award-winning singer and songwriter Chris Stapleton.
Traveller Whiskey has been created using several different recipes from within the distillery portfolio and was selected as the best from 50 experimental blends – the final choice was Blend No.40. The whiskey has been created by Harlen Wheatley, Master Distiller at Buffalo Trace, with input from Stapleton. Traveller Whiskey is bottled at 45% ABV and will be available in selected retailers in selected US states. A bottle will cost $45.
“Partnering with Buffalo Trace and Harlen Wheatley feels like a bucket list scenario. Some things just make total sense – and this is definitely one of those things. I believe what we have achieved with Traveller Whiskey not only represents our shared history but also a common artistic vision.”
Chris Stapleton.
Johnnie Walker
The premium blended Scotch whisky brand of Johnnie Walker has announced details of its annual Blue Label bottling, which celebrates the Chinese lunar new year. 2024 is the Year of the Dragon, considered by many as the mightiest of all zodiac creatures. The packaging features a graphic design of a wood dragon, which has been created by Asian-American artist James Jean. This design was inspired by Chinese scroll painting and Japanese woodblock printing.
The Johnnie Walker Blue Label Lunar New Year Edition 2024 has been created by Emma Walker, Master Blender for Johnnie Walker using some of Diageo’s rarest stock, including whisky distilled at now-closed distilleries. It is bottled at 40% ABV and will be available in specialist and luxury retailers in selected markets globally. A bottle will cost £225/ $US295.
